Custom Hiring Centre (CHCs) are becoming an important part of India’s farm mechanisation ecosystem. They allow farmers to rent tractors, farm implements and agricultural machinery instead of purchasing expensive equipment outright. For small and marginal farmers, CHCs can make modern farm machinery more accessible while reducing the upfront cost of
The Rabi 2026–27 season is approaching, and timely field preparation and sowing will be important for farmers growing wheat, mustard, gram, barley, peas and other winter crops. The right farm machinery can help complete operations faster, reduce labour dependence and improve farm efficiency. But machinery selection should be based on
India’s tractor industry continued to expand in August 2026, with domestic wholesale tractor volumes rising 6.5% year-on-year (YoY), according to ICRA. Retail tractor sales also recorded growth, increasing 0.8% YoY. While growth has moderated from the exceptionally strong levels seen last year, the market continues to benefit from healthy agricultural
International Tractors Limited (ITL) has appointed Ashish Nagpal as Head of Marketing, International Business, strengthening its marketing leadership for global markets. In his new role, Nagpal will oversee marketing for ITL’s international business across its Sonalika and Solis tractor brands, with a focus on supporting the company’s global market strategy
India is taking a broader approach to farm mechanisation with the National Farm Mechanisation Policy, focusing not only on tractors and farm equipment but also on custom hiring, drones, precision agriculture, machinery rental, manufacturing and technology development. Under the existing Sub-Mission on Agricultural Mechanization (SMAM), the Government is working to
Former Panasonic India Chairman and CEO Manish Sharma has joined Escorts Kubota Limited (EKL) as President of the company’s Agri Business. In his new role, Sharma will oversee the Tractor Business Division, Agri Solutions Business Division, and Service & Spare Parts Business Division, covering both domestic and international markets. Also
