International Tractors Limited (ITL) has appointed Ashish Nagpal as Head of Marketing, International Business, strengthening its marketing leadership for global markets. In his new role, Nagpal will oversee marketing for ITL’s international business across its Sonalika and Solis tractor brands, with a focus on supporting the company’s global market strategy
India is taking a broader approach to farm mechanisation with the National Farm Mechanisation Policy, focusing not only on tractors and farm equipment but also on custom hiring, drones, precision agriculture, machinery rental, manufacturing and technology development. Under the existing Sub-Mission on Agricultural Mechanization (SMAM), the Government is working to
Former Panasonic India Chairman and CEO Manish Sharma has joined Escorts Kubota Limited (EKL) as President of the company’s Agri Business. In his new role, Sharma will oversee the Tractor Business Division, Agri Solutions Business Division, and Service & Spare Parts Business Division, covering both domestic and international markets. Also
A woman operating a drone above a crop field represents a new opportunity for rural India: skilled work that connects agricultural technology with local enterprise. Through Namo Drone Didi, selected women’s self-help groups can become drone service providers, helping farmers access modern spraying equipment while building an additional source of
Tractors are at the centre of modern farm mechanization, but the power source is changing. Diesel tractors remain the dominant choice for demanding agricultural operations, while electric tractors are emerging as an alternative for farmers looking for lower operating emissions, quieter operation and potentially lower energy costs. The choice between
India’s BRICS Presidency in 2026 has given agriculture a much larger role in the grouping’s economic and development agenda. The focus is no longer limited to food production. The new agenda for BRICS India 2026 covers food security, climate-resilient farming, digital agriculture, agricultural trade, mechanisation, farmer rights, research and agri-tech
