Check the brand-wise performance index of tractor sales of January 2025. Click here to read more
The Federation of Automobile Dealers Associations (FADA) has released the retail tractor sales data for January 2025, revealing a positive trajectory in the Indian agricultural machinery market. With a total of 93,381 units sold, the industry recorded a 5.23% increase compared to the 88,741 units sold in January 2024. This growth underscores the rising demand for tractors across the country, driven by factors such as improved rural incomes, government policies, and favourable climatic conditions. Let’s delve into the brand-wise sales performance to understand market dynamics better.
Mahindra & Mahindra Limited (Tractor Division) Leads the Pack
Mahindra & Mahindra Limited (Tractor Division) retained its dominance in the Indian tractor market by selling 22,072 units in January 2025, marking a 7.71% growth from the 20,492 units sold in January 2024. This robust performance also resulted in a 0.55% increase in market share, reflecting the company’s strong foothold in the segment.
Swaraj Division Maintains Steady Market Share
Mahindra & Mahindra’s Swaraj Division also experienced a positive sales trend, selling 17,332 units in January 2025, a 5.26% increase from 16,466 units in the previous year. Despite this rise, the market share remained stable at 18.56%, indicating consistent demand for Swaraj tractors.
International Tractors Limited Gains Momentum
International Tractors Limited, known for its competitive positioning, sold 12,285 tractors in January 2025, reflecting a 6.65% increase from 11,519 units in January 2024. This growth led to a marginal 0.18% rise in market share, further strengthening the company’s market presence.
TAFE Limited Faces a Slight Decline
Contrary to the upward trend, TAFE Limited witnessed a dip in sales, with 10,834 units sold in January 2025 compared to 11,007 units in January 2024. This 1.57% decline also impacted its market share, which dropped by 0.80%.
Escorts Kubota Limited Posts Strong Growth
Escorts Kubota Limited (Agri Machinery Group) posted an impressive 11.42% growth, selling 9,123 tractors in January 2025, up from 8,188 units in the same period last year. The company’s market share also saw an upward movement of 0.54%, reflecting its growing appeal among farmers.
John Deere India Pvt Ltd Records Highest Growth Percentage
John Deere India Pvt Ltd emerged as one of the best-performing brands, achieving a remarkable 15.88% sales growth. The company sold 6,641 units in January 2025 compared to 5,731 units in January 2024, leading to a 0.65% increase in market share. This highlights the growing preference for John Deere’s advanced and efficient tractor models.
Eicher Tractors Faces a Decline
Eicher Tractors experienced a setback, with sales dropping by 4.33%. The company sold 5,960 units in January 2025, down from 6,230 units in January 2024. Consequently, its market share declined by 0.64%.
CNH Industrial (India) Pvt Ltd Sees Impressive Growth
CNH Industrial (India) Pvt Ltd registered a strong 14.31% growth, selling 4,011 tractors in January 2025 compared to 3,509 units in the previous year. This growth also resulted in a 0.35% rise in market share, signalling increased market penetration.
Kubota Agricultural Machinery India Pvt. Ltd. Registers a Decline
Kubota Agricultural Machinery India Pvt. Ltd. reported a decline of 6.16% in sales, with 1,631 units sold in January 2025 compared to 1,738 units in January 2024. This led to a 0.21% reduction in its market share.
Other Brands Struggle with Market Contraction
Smaller brands collectively witnessed a 9.56% decline in sales, selling 3,492 units in January 2025 compared to 3,861 units in January 2024. As a result, their market share dropped by 0.61%, reflecting the challenges faced by lesser-known players in an increasingly competitive industry.
Conclusion
The Indian tractor industry has shown steady growth in January 2025, with an overall 5.23% increase in sales. Leading brands like Mahindra & Mahindra, Swaraj, International Tractors, and John Deere have capitalised on the growing demand, while some companies, including TAFE, Eicher, and Kubota, faced minor setbacks. The consistent demand for tractors indicates a positive outlook for the agricultural sector, supported by technological advancements, government initiatives, and improved rural incomes. As the year progresses, seeing how the industry adapts to emerging trends and challenges in the agricultural machinery space will be interesting.
